November 18th, 2008 - Former EdgeTrade and Advent Software Executive to manage sales for open source Automated Trading Systems provider

Marketcetera appoints Brian Roberti global Head of Sales

Brian Roberti, Head of Sales, Marketcetera: "The current turmoil in the financial markets has created new opportunities for both technology providers and financial institutions."

Marketcetera has named veteran financial services executive, Brian Roberti, as Head of Sales. Roberti will have global sales and revenue responsibility for clients and prospects. Based in Marketcetera's New York City office, Roberti will report directly to CEO Graham Miller.

"Marketcetera has a growing client and prospect base that includes hedge funds, liquidity venues, brokerage firms and other financial services institutions headquartered in New York and in the UK," said Graham Miller, CEO. "In order to continue scaling to meet the demands of these companies, we needed a sales executive with a proven track record on Wall Street and a deep understanding of trading technologies. Brian has the experience, relationships and the depth of knowledge to exceed client expectations and cultivate new opportunities for us in this marketplace."

"The current turmoil in the financial markets has created new opportunities for both technology providers and financial institutions," Roberti said. "Agility is paramount for today's financial firms to navigate effectively - not just in day-to-day operations, but right down to the challenge of best execution, which is often determined in milliseconds. This demands that the financial firms must be able to rapidly test and deploy their trading strategies to become - and to remain - competitive. Providing a flexible, cost-effective open source solution will deliver tremendous value to these market participants. It is an opportunity that I am extremely enthusiastic about."