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Perfect Partners?

Published in Automated Trader Magazine Issue 12 Q1 2009

Do partnerships add value? Really? Are you sure? How much value? As the Automated Trader editorial inboxes clog up with more and more news releases about exciting new partnerships, William Essex wonders, is this really the most effective use of time and resources?

Perfect PartnersTo add value by entering into a partnership should be a no-brainer. You strengthen your own commercial proposition by adding your partner's logo to the brochure, and you get access to their expertise, R&D input, product range and customer base. Unless those regular meetings blossom into love, you also get to avoid the cost, in time and money, and pos

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