Mad-aunt strategies

First Published in Automated Trader Magazine Issue 14 Q3 2009

Has the gap between forecasts and reality widened in recent years, and if so, should we adjust our use of forecasts? For Helen Sanders, accuracy is in the eye of the end-user.
Has the gap between forecasts and reality widened in recent years, and if so, should we adjust our use of forecasts? For Helen Sanders, accuracy is in the eye of the end-user.

Where are you now? Reading this article? No, this is not an invitation to Twitter your whereabouts to the world. Are you in a departure lounge? On a plane, or at a trade show, or waiting for a meeting to start? Reading online on a Friday afternoon? Wherever you are, there's a good chance that you're within, let's say, ten yards of a certain advertisement. Just as city dwellers can address t

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