How do you differentiate your electronic execution services?

First Published in Automated Trader Magazine Issue 10 Q3 2008

While the recent proliferation of electronic execution services has presented the buyside with an impressive degree of choice, it has simultaneously landed the sellside with several challenges. How do you make your services stand out from the crowd? What are the main competitive differentiators from the buyside’s perspective? How best can they be delivered? Five leading sellside providers share their views.

With: Toby Bayliss, Head of Execution Electronic Sales, Europe, Citi Scott Bradley, Head of EMEA Electronic Client Solutions (ECS) Sales, JPMorgan Rob Maher, Head of AES Sales in Europe, Credit Suisse Philip Slavin, Head of European Product Strategy, Fidessa Kyle Zasky, Managing Director and Co-Founder of EdgeTrade, a Knight Capital Group subsidiary
How do you differentiate your electronic execution services?

What do you see as the most important individual virtues that the buyside looks for when selecting electronic execution services?

Bayliss: The increased focus placed on performance quality and the need to justify trading decisions has encouraged the buyside to place far more emphasis on the detailed way in which electronic execution providers source liquidity and demonstrate best execution. To achieve this g...

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