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How do you differentiate your electronic execution services?

Published in Automated Trader Magazine Issue 10 Q3 2008

While the recent proliferation of electronic execution services has presented the buyside with an impressive degree of choice, it has simultaneously landed the sellside with several challenges. How do you make your services stand out from the crowd? What are the main competitive differentiators from the buyside’s perspective? How best can they be delivered? Five leading sellside providers share their views.

  • With:
  • Toby Bayliss, Head of Execution Electronic Sales, Europe, Citi
  • Scott Bradley, Head of EMEA Electronic Client Solutions (ECS) Sales, JPMorgan
  • Rob Maher, Head of AES Sales in Europe, Credit Suisse
  • Philip Slavin, Head of European Product Strategy, Fidessa
  • Kyle Zasky, Managing Director and Co-Founder of EdgeTrade, a Knight

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