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Why, in the era of webinars, wikipedia and www.automatedtrader.net, do people still go to conferences?
Just a lot of hot air?
Why, in the era of webinars, wikipedia and www.automatedtrader.net, do people still go to conferences? Aren’t all the research tools and market intelligence you could possibly need already at your fingertips? Well, not quite all. Despite the devilish details you can summon up in an instant from the bowels of the world wide web, there is still no substitute for eating, drinking and sleeping with a subject for a couple of days among like-minded folk. Deprived of all that is normally considered necessary to sustain life – natural light, fresh air, five fruit-and-veg a day, broadband connections – conference attendees feed instead on gossip, hearsay and rumours that may just help them make important decisions back at the coalface. ...
