The sound of the drums – 8 February 2011

First Published Wednesday, 9th February 2011 03:04 pm from Fidessa : Steve Grob

The opinions expressed by this blogger and those providing comments are theirs alone, this does not reflect the opinion of Automated Trader or any employee thereof. Automated Trader is not responsible for the accuracy of any of the information supplied by this article.


It's an interesting time to be a pan-European exchange

operator like NYSE Euronext as it seems to be taking fire from

all sides. As pointed out by

href="http://www.ft.com/cms/s/0/05b54d62-329f-11e0-b323-00144feabdc0.html#axzz1DMrRW2iN"

target="_blank">FT Trading Room, the revamped

Equiduct is now starting to nibble at NYSE Euronext's Paris

market share as

href="http://fragmentation.fidessa.com/venuestats/euvenuestats/?venue=XEAS&venuedesc=Equiduct&region=EU"

target="_blank">Equiduct's top ten stocks (by value)

are now all French.

Meanwhile the most

recently formed MTF,

href="http://fragmentation.fidessa.com/venuestats/euvenuestats/?venue=TOM&venuedesc=TOM+MTF&region=EU"

target="_blank">TOM, is doing exactly the same thing

in Amsterdam. In fact, the new Dutch venue is already accounting

for around 5% of lit trading in certain stocks (Tom2.am, for

example), as the chart below shows.

href="http://fragmentation.fidessa.com/wp-content/uploads/Blogtom.png"> class="size-full wp-image-2251 aligncenter"

src="http://fragmentation.fidessa.com/wp-content/uploads/Blogtom.png"

alt="" width="463" height="311" />

href="http://fragmentation.fidessa.com/wp-content/uploads/TomTom2.png">

On top of this, it was also reported that title="TOM suing NYSE Euronext"

href="http://www.bloomberg.com/news/2011-02-08/glaxo-chevron-nyse-euronext-massey-energy-in-court-news.html?cmpid=msnmoney"

target="_blank">TOM is suing NYSE Euronext over the

latter's refusal to allow TOM to join its LIFFE derivatives

market.

Even the LSE is weighing in by

offering an aggressive taker fee for NYSE Euronext listed stocks

through its own MTF, Turquoise, and by promising to create

competitive contracts to those listed on NYSE Euronext,

too.

It would appear that the new guys have

done their marketing homework and recognised that focus and

flexibility are the key weapons when taking on a bigger rival (a

lesson demonstrated very well by the folks at BATS since their

launch in Europe).

With the liquidity

landscape set to change again there could be a real future for

the smaller niche venues. If this is true, then the primary

exchanges should be listening out for the sound of smaller

competitors and adjusting their defences accordingly.

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