Zipcar Shifts into High Gear Using BI Tools
First Published Thursday, 24th May 2012 02:31 pm from TIBCO Software : Amitava Kundu
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Today, Business Intelligence (BI) tools mean much more
than sifting through volumes of historical data to create reports
for future planning and decision making. Businesses are moving
away from after-the-fact analysis to real-time analysis of data
in motion generated in the daily operations of a business. This
transformation necessitates BI tools to be nimble and user
friendly so that end users responsible for decision making have
easy access to data and, more importantly, understanding. Data
visualization designed to enable the non-technical to analyze
information and quickly make business decisions like, offering a
discount or approving a request, makes BI more relevant in the
success of a business.
For Zipcar, a
membership-based car sharing company for automobile reservations
in North America, vehicle utilization is a key metric. To
maximize utilization across their fleet, Zipcar must assess the
performance of each car and its location individually to relocate
underperforming vehicles. TIBCO Spotfire® provides Zipcar
with a visual and interactive environment allowing business
managers to gain greater insight into fleet utilization and
member behavior.
Managers have been able to
evaluate performance and set the optimal mix of pricing,
membership, and fleet characteristics to extract the most value
from Zipcar's assets, which has increased Zipcar's profit
margins. Zipcar likes to say - "We are redefining the way people
think about transportation." TIBCO is happy to help Zipcar with
the two-second advantage to dive into data at a moment's notice
to find and exploit new opportunities instantly.
"Spotfire
brings our data to life - whether it's finance, operations or
marketing - and enables us to rapidly visualize information, draw
insights and take action across our
business."- Ed Goldfinger,
Zipcar CFO
Explore the full story href="http://spotfire.tibco.com/~/media/Files/Collateral/Case-Studies/Zipcar.ashx">here.
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