BRF09: Stephen Hendrick says State is at the center of future Decision Platforms

First Published Friday, 6th November 2009 03:06 pm from TIBCO Software : Paul Vincent

The opinions expressed by this blogger and those providing comments are theirs alone, this does not reflect the opinion of Automated Trader or any employee thereof. Automated Trader is not responsible for the accuracy of any of the information supplied by this article.


href="http://www.businessrulesforum.com/index.php"> class="alignright" title="BRForum"

src="http://www.businessrulesforum.com/images/site_logo.png"

alt="" width="250" height="100" />IDC's

Stephen Hendrick gave the keynote on the 2nd day of BRForum,

titled "

href="http://en.wikipedia.org/wiki/BRMS"

target="_blank">BRMS at a Crossroads". The

gist of Stephen's talk was the need for BRMSs to evolve

to the next level. Interestingly this seemed to be the first

conference mention of "

target="_blank">cloud computing" - a

welcome respite from the hype about remote deployment platforms -

as "cloud" was one of the future trends that

businesses needed to exploit, along with open source, title="TIBCO Spotfire - 2nd gen BI"

href="http://spotfire.tibco.com/"

target="_blank">visualization platforms, and,

naturally, decision management…

Stephen started with an overview (based on IDC research)

of the BRMS market: in 2008 this was worth $285M with a

"10.5%" annual growth, with the 2 leading

BRMS vendors taking 40% of that market. Of the 7 BRMS vendors he

mentioned,

href="http://www.tibco.com/software/complex-event-processing/businessevents/default.jsp"

target="_blank">TIBCO was rated as being joint 2nd

due to its "strong legacy in rules and being well

positioned to execute"…

He

then introduced the "IDC Decision Framework":

measuring the "scope of decision" vs

"degree of automation" vs "no of

decisions" vs "level of

collaboration" for any application area.

Onto the vision of a future Decision Management

platform: this needs better "data

preparation" (which maybe means MDM) and

"decision

refinement" (covering predictive

analytics). But CEP events needed to drive the decisions, whose

decisioning context was defined as handled by

"state". All

these management constructs obviously mapped to a runtime

platform for "active

decisioning" /

"always on"

behavior…

Justifying the CEP

connection, Stephen mentioned that in 2008 at least 20% of

BRMS/decisioning deals had some kind of "real

time" orientation which was expensive to handle in the

"passive BRE" environments.

The key concept Stephen described was the move from the

"process centric to information

centric" approach. Sharp intake of

breath from the BPM community present… however Stephen

explained that fine-grain rule and event control and parallel

processing were key, and useful, features of the CEP

world.

Stephen ended with the comment that

"cloud computing" will also be event-driven -

so decision management platforms that are event-based will makes

sense in the cloud deployment world. [And funnily enough, CEP

certainly plays a role in

href="http://www.gartner.com/technology/media-products/reprints/tibco/vol2/article1/article1.html"

target="_blank">TIBCO's Silver cloud

offering].

From a TIBCO perspective,

clearly the concept of

href="http://tibcoblogs.com/cep/2008/09/02/the-value-of-state/"

target="_blank">state management and modeling, with

event processing, decision management,

href="http://www.tibco.com/software/master-data-management/default.jsp"

target="_blank">MDM and

href="http://spotfire.tibco.com/Products/S-Plus-Overview.aspx"

target="_blank">analytics are all part of the

"best practice" decision platform. Probably

the "information centric" world will not

replace the "process centric" world any time

soon, but for those customers want to take this route, its good

to know there are already

href="http://www.tibco.com/software/complex-event-processing/businessevents/default.jsp"

target="_blank">vendor

solutions

Meanwhile,

Sandy's view of the talk can be

href="http://www.column2.com/2009/11/brms-at-a-crossroads-brf/"

target="_blank">found on her

blog

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