Event Processing in Retail: JC Penney
First Published Sunday, 9th May 2010 03:43 am from TIBCO Software : Paul Vincent
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href="http://www.jcpenney.com/jcp/default.aspx">
class="alignright"
src="http://cache.jcpenney.com/images/seasonal/colorchange/T1_jcp_logo_02192008.gif"
alt="" width="255" height="61" />Thanks to TIBCO
exec Murat Somnez for pointing out this
href="http://online.wsj.com/article/SB10001424052748704093204575216530311509768.html"
target="_blank">WSJ article on retailer (and TIBCO
href="http://www.jcpenney.com/jcp/default.aspx"
target="_blank">JC Penney and their exploitation of
IT to:
- exploiting social media
sites and targeted promotions
- unified view
of customers across "bricks and mortar" and
e-commerce outlets
- RFID in supply chain to
improve stock level operational visibility
In particular: "Within the next 18
months, Penney shoppers will be able to receive location-specific
promotions on their mobile devices when they walk into a store.
They'll also be able to get deals and see product
reviews in stores by taking pictures of bar codes with their
phones."
Nice
to see further exploitation of event processing in the
mainstream, and it will be interesting to see how retailers
improve the overall "shopping experience" by
extending sensory inputs from just standard shop displays to
include smartphone channels. Indeed, optimising the information
passed on to shoppers across multiple channels and locations in
stores (yet avoiding sensory overload!) is probably going to keep
their retail psychologists busy too!
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