TUCON2011: MGM Resorts “knowing everything” about their customers
First Published Wednesday, 28th September 2011 02:27 pm from TIBCO Software : Paul Vincent
The opinions expressed by this blogger and those providing comments are theirs alone, this does not reflect the opinion of Automated Trader or any employee thereof. Automated Trader is not responsible for the accuracy of any of the information supplied by this article.
src="http://www.arialasvegas.com/images/dining/dinner-and-show-banner.jpg"
alt="" width="554" height="120" />I was curious that
the gym managers at the Aria Hotel left the entrance open, but
still asked you to scan your room card as you collected a towel
and and water bottle. Well, MGM Resorts
href="http://ggbnews.com/issue/vol-9-no-11-march-21-2011/article/wanta-now-senior-vp-cio-at-mgm"
target="_blank">CIO Becky Wanta explained all in a
keynote at TUCON - they are using (TIBCO) technology to gain the
"deep knowledge" of customers to provide the
"intimate experience" normally provided to
only the casinos'" high rollers"
(or "whales"). So they are tracking your
every move in what they call the "inlife"
immersion programme - allowing MGM to make better decisions for
each customers.
It might sound like Big
Brother, but if it means getting you the experience you want
while in Vegas, why not?
href="http://www.addtoany.com/share_save?&linkurl=http%3A%2F%2Ftibcoblogs.com%2Fcep%2F2011%2F09%2F27%2Ftucon2011-mgm-resorts-knowing-everything-about-their-customers%2F&linkname=TUCON2011%3A%20MGM%20Resorts%20%26%238220%3Bknowing%20everything%26%238221%3B%20about%20their%20customers">
src="http://tibcoblogs.com/cep/wp-content/plugins/add-to-any/share_save_120_16.png"
width="120" height="16" alt="Share/Save/Bookmark" />
Related posts:
- href="http://tibcoblogs.com/cep/2011/08/09/tucon2011-update/"
rel="bookmark" title="Permanent Link: TUCON2011
update">TUCON2011 update
-
href="http://tibcoblogs.com/cep/2011/09/26/tucon2011-kicking-off-with-activematrix-decisions/"
rel="bookmark" title="Permanent Link: TUCON2011: kicking off with
ActiveMatrix Decisions">TUCON2011: kicking off with
ActiveMatrix Decisions
-
href="http://tibcoblogs.com/cep/2008/09/19/epts4-customers-all-under-control/"
rel="bookmark" title="Permanent Link: EPTS4: Customers, all under
control">EPTS4: Customers, all under
control
src="http://feeds.feedburner.com/~r/ComplexEventProcessing/~4/uoGeXHjMI0Y"
height="1" width="1" />
