Top 5 Investment Management Technology Challenges Addressed by the Cloud

First Published Tuesday, 14th February 2012 02:30 pm from Xand : John Neff

The opinions expressed by this blogger and those providing comments are theirs alone, this does not reflect the opinion of Automated Trader or any employee thereof. Automated Trader is not responsible for the accuracy of any of the information supplied by this article.


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alt="" width="200" height="200" />One of the investment

management industry's most pressing issues is to better manage

the ever-increasing deluge of market data. Key to this challenge

is quickly and cost efficiently integrating market data into the

growing number of end-user applications.

A

siloed approach where each department or group maintains its own

market data solution is no longer feasible given the redundancies

and overhead. Instead, to optimize transparency and rein in

costs, firms must embrace a more holistic market data solution,

one that powers everything from internal research portals and

portfolio management systems, to compliance reporting and mobile

applications.

Introducing the

market data cloud

Cloud

technology is beginning to revolutionize market data management,

marking a radical shift in the way investment management firms

consume data across the enterprise.

Market data clouds enable firms to

bypass the sizeable investments in infrastructure, hardware,

software, and maintenance that are typically associated with

traditional datafeeds. Utilizing this new type of market data

solution helps firms gain economies of scale, lower costs, and

increase agility.

Below are five key

investment management technology challenges that are addressed by

the adoption of a cloud-based market data solution. Future posts

in this series will expand on each of these areas.

Investment management technology

challenge #1

Transforming the deluge of market data

into an asset

In the wake of

the recent economic crisis and market downturn, it's more

essential than ever for investment managers to broaden the scope

of their research efforts. This requires finding a way to

incorporate new sets of market data into the investment process

without getting bogged down in technical data management

issues.

Accessing market data via the cloud

enables investment management firms to incorporate broad sets of

real-time and referential data quickly on demand within

proprietary in-house systems and 3rd party applications. The

market data cloud's flexible, easy to implement delivery

methodology reduces the frustration of dealing with traditional

data delivery methods, enabling immediate access to a wide range

of financial instruments to get new investment strategies up and

running quickly.

Investment

management technology challenge #2

Reducing market data

expenses

As investment

management firms look to cut costs in today's highly competitive

environment, market data expenditures are an obvious target. One

of the largest outlays within this cost center is market data

terminals, which don't align with evolving business needs for

data flexibility. Terminals target the fat part of the bell

curve, but as firms increasingly look to differentiate themselves

with new strategies their needs become more unique, the curve

flattens, and terminals become less relevant. With desktop

terminals, you pay a premium for data sets that you don't use.

Firms with multiple terminals pay for the same data multiple

times.

In contrast, a cloud-based market data

solution enables investment management firms to more easily

develop custom research portals and applications that better

address the exacting needs of each internal constituency. And the

on-demand pricing structure of the market data cloud is based on

actual usage. This means that custom apps and portals designed to

a firm's specific requirements can result in much lower overall

market data spend than market data terminals.

Investment management technology

challenge

#3

Streamlining and simplifying portfolio

and compliance reporting

Demands for improved transparency have made reporting

infinitely more complex. New regulations have resulted in onerous

reporting requirements that are made even more difficult by

inflexible systems, and the inability to quickly integrate market

data.

A cloud-based market data solution

allows firms to instantly enrich their regulatory and investor

reporting with comprehensive coverage of real-time, historical,

and reference data. No infrastructure required.

Investment management technology

challenge #4

Creating branded, data-rich mobile apps

that differentiate

In an

increasingly connected world, customers expect detailed real-time

market information wherever they are, whenever they want it. One

way to differentiate from the competition is to provide data-rich

mobile applications that showcase a firm's retail offerings and

keep customers coming back for more. Problem is, integrating

market data into mobile applications using traditional datafeeds

requires extensive development.

A cloud-based

market data solution is well-equipped to meet mobile application

challenges head on. Cloud-based web APIs stream real-time and

referential data to mobile apps seamlessly. With a market data

cloud, firms can reduce the development cycle and launch Android

and iOS applications in less time.

Investment management technology

challenge #5

Seamlessly integrating market data into

proprietary Excel models

Microsoft Excel remains a central application in the

investment management workflow. Incorporating market data can be

cost prohibitive using Excel add-ins from traditional data

vendors, and these add-ins don't always include access to the

full range of data required.

A cloud-based

market data solution seamlessly delivers information into Excel

via flexible web APIs. All that's required is a few lines of code

and an internet connection. And with on-demand pricing where you

only pay for the data that's used, it can help investment

management firms reduce market data budgets.

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