2009 SIFMA TMC: Smaller Show . . . Bigger Buzz
First Published Monday, 20th July 2009 09:23 pm from Xand : LandonLong
The opinions expressed by this blogger and those providing comments are theirs alone, this does not reflect the opinion of Automated Trader or any employee thereof. Automated Trader is not responsible for the accuracy of any of the information supplied by this article.
Everyone has been talking about how much smaller this
href="http://events.sifma.org/2009/315/" target="_blank"
rel="nofollow">SIFMA Technology Management
Conference was when compared with previous years, fewer
exhibitors and fewer attendees. But for Xignite, this year's show
was the biggest ever. If you missed us at this year's SIFMA TMC,
we hope to see you next year. Feel free to take a look at the
2009 Xignite SIFMA TMC Photo Gallery by
href="http://www.flickr.com/photos/xignite/sets/72157620839214894/show"
target="_blank">Clicking Here.
href="http://www.flickr.com/photos/xignite/sets/72157620839214894/show"
target="_blank">
src="http://farm3.static.flickr.com/2534/3680654560_d8901a9b3f.jpg?v=0"
border="0" alt="Xignite at 2009 SIFMA TMC" width="444"
height="332" />
Despite the fact
that this year's SIFMA Show was scaled down quite a bit, we were
positively overwhelmed with demand at the Xignite booth. Our
staff of seven was slammed every minute they were on the floor,
answering questions, giving product demos and handing out free
Xignite goodies. Even after show hours were over, our booth
stayed filled with people wanting to talk about on-demand web
services. Even when walking the halls, I overheard many others
talking about Xignite, our cool new products and exciting
activities that we were sharing at the show. In retrospect, I
wish we had brought a staff of twelve to handle all the
demand.
href="http://www.flickr.com/photos/xignite/sets/72157620839214894/show"
target="_blank">
src="http://farm4.static.flickr.com/3632/3680671750_02e3c7fd15.jpg?v=0"
border="0" alt="The Xignite Shot Machine" width="249"
height="328" align="left" />Maybe it was just the
Xignite shot machine and free booze we passed out. For me, it was
fun demonstrating how it's a lot easier & cheaper to get
data "by the glass" (aka on-demand) rather than getting data "by
the fire hose" (aka bulk files and data feeds). If it was alcohol
that brought the hordes a-knocking at our booth, that would give
a whole new meaning to the phrase, "generating buzz."
Or maybe we saw so much demand because people just
couldn't resist the power of our free t-shirts, pens, mouse pads
and other freebies. Maybe it was the awesome VIP Event that we
hosted at the Forbes Galleries. Or perhaps everyone heard about
us from the recent publicity surrounding Xignite, like the
amazing coverage in Inside Market Data or product announcements
href="http://www.xignite.com/Solutions/On-Demand-Market-Data-Web-Services.aspx"
target="_blank">XigniteOnDemand and title="Xignite Corporate Actions"
href="http://www.xignite.com/xCorporateActions.asmx"
target="_blank">XigniteCorporateActions.
In truth, I don't think any amount of publicity, bribery
or booze could have generated the amount of buzz we saw. Having
talked to many at the show, I got a strong sense that people are
more serious than ever about finding game-changing technology,
href="http://www.xignite.com/Products/ProductDirectory.aspx"
target="_blank">on-demand web services. Over and
over again I heard people looking for way to simplify data
projects, dramatically cut costs and reduce the time it takes to
delivery new data initiatives to market. In these categories,
Xignite is the only show in town.
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