Xignite Goes Green!
First Published Tuesday, 13th October 2009 02:06 pm from Xand : JoelYork
The opinions expressed by this blogger and those providing comments are theirs alone, this does not reflect the opinion of Automated Trader or any employee thereof. Automated Trader is not responsible for the accuracy of any of the information supplied by this article.
One of the things we struggle with here at Xignite is
how to href="http://xignite.web-services-blog.com/2008/11/financial-market-data-cloud-services-sheesh/"
target="_blank">explain what we do in plain English.
We get a wide variety of visitors to our website from Wall Street
traders who've never heard of a Web service to Ruby on
Rails developers who think Corporate Actions is a Harrison Ford
movie from the early 90's. Add to this the fact that a
Web service is an all but invisible product, then well you can
see the problem.
We thought about writing a
white paper on how Web services lower TCO over traditional data
feeds….snoooze…even put us to sleep! So,
instead we decided to go all out on video and take our best shot
at making the mysterious benefits of on-demand market data and
Web services a little more interesting. And, dare I say
it…fun? Here is a sneak peak behind the scenes.
src="http://xignite.web-services-blog.com/media/landon-long-xignite.png"
alt="">
Landon Long (left), our in-house
Steven Spielberg, deserves the credit for setting up the studio
and coaching our young video stars to peak
performance.
Currencies, Metals and More to
Come
If you are a currencies or metals
data customer, you may have already noticed the difference.
Otherwise the upgrade still remains a little bit hidden, because
we're upgrading the website one section at a time. I
was the initial guinea pig for the href="http://www.xignite.com/forex/20001.html"
target="_blank">new XigniteCurrencies section just
to get our process down. Lighting and color quality could be
better, but overall we thought it came out OK. The less than HDTV
resolution is intentional to keep the download time fast and the
user experience positive.
You may notice a little quirkiness and familiarity,
because we decided not to use professional actors. The people you
see on the site are the same people who respond to your emails
and answer your phone calls. Here is an outtake of Farris Pine
who will star in the upcoming stock quotes section.
Mike Iacopi was second up for the
target="_blank">new XigniteMetals section. Here he
is in a short video tutorial on how to build a widget that
fetches real-time gold and precious metal spot prices using the
XigniteMetals Web service. And, we fixed the lighting problem!
Stay tuned for the appearance of your own favorite Xignite
staffer!
After we roll out
the rest of the website we'll be moving on to more
in-depth application case studies, technical tutorials, customer
interviews, and maybe some more outtakes. Feedback and ideas are
welcome. If you've got some Xignite-video of your own
that you'd like to share, then please do. For example,
here is a video the guys over at the SemanticWeb.com did on
Xignite and Wolfram Alpha.
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