I really liked how Max Bowie characterized Xignite as
"disruptive" in a piece he published in Inside Market Data
earlier this week, entitled "
href="http://www.insidemarketdata.com/public/showPage.html?page=871695"
target="_blank">Appetite for
Disruption." He was
covering our latest release of
href="http://www.xignite.com/xOptions.asmx">equity
options web services
href="http://www.xignite.com/xOptions.asmx">XigniteOptions
and
href="http://www.xignite.com/xRealTimeOptions.asmx">XigniteRealTimeOptions,
but his "disruptive" moniker couldn't be more appropriate for all
of Xignite as a company.
He dubbed us as
"disruptive" because our equity options services changed the
economics of getting options data so much that customers like
target="_blank">iVerit are now
able to create new
businesses delivering this high-volume, high-expense market data
at rates affordable even to small private investors over small,
affordable devices like the iPhone.
But the
truth is that virtually every time we launch a new web service,
we see this pattern of disruptive technology creating new
opportunities to penetrate existing markets much more deeply.
That's because it's the on-demand delivery model
itself, not any particular web service, that creates the
order-of-magnitude changes in economics that cause disruption and
new opportunities to deepen existing markets.
So thanks to Max for giving us a rep as a high-tech
company running amok causing market depth and disruption wherever
we go.
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