I really liked how Max Bowie characterized Xignite as "disruptive" in a piece he published in Inside Market Data earlier this week, entitled "Appetite for Disruption." He was covering our latest release of equity options web services XigniteOptions and XigniteRealTimeOptions, but his "disruptive" moniker couldn't be more appropriate for all of Xignite as a company.
He dubbed us as "disruptive" because our equity options services changed the economics of getting options data so much that customers like iVerit are now able to create new businesses delivering this high-volume, high-expense market data at rates affordable even to small private investors over small, affordable devices like the iPhone.
But the truth is that virtually every time we launch a new web service, we see this pattern of disruptive technology creating new opportunities to penetrate existing markets much more deeply. That's because it's the on-demand delivery model itself, not any particularÂ web service, thatÂ creates the order-of-magnitude changes in economics that cause disruption and new opportunities toÂ deepen existing markets.
So thanks to Max for giving us a rep as a high-tech company running amok causing market depth and disruption wherever we go.