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Now that the cat's finally out of the bag on
href="http://www.xignite.com/News/PressRelease.aspx?articleid=191">BGCantor's
new on-demand web services, I can finally take the
readers of the Xignite blog back stage for a "behind the scenes"
look at the making of the biggest initiative in the on-demand
financial web services world since the start of
Xignite.
![]()
src="http://cdn.xignite.com/blog/02_03_10/bgcantor_ondemand_screenshot_v1a.jpg"
alt="BGCantor On-Demand offers fixed income and derivatives data
via on-demand web services using Xignite's core platform."
/>
BGCantor On-Demand offers fixed
income and derivatives data via on-demand web services
using
Xignite's core platform.
What happened behind the scenes? How did this new
on-demand business get launched? And what did it take to launch
it? Well, first and foremost, it took a great team at BGCantor
Market Data. The BGCantor team was absolutely delightful to work
with. Everyone was highly knowledgeable, very responsive,
dedicated to accomplishing the mission and very excited about the
whole project. We couldn't have asked for a better group to work
with.
Together, the BGCantor/Xignite team
started by designing web services to be truly application-ready,
combining Xignite's web service experience with BGCantor's
in-depth market data knowledge. Then we coded the web services on
top of the
href="http://www.xignite.com/Solutions/On-Demand-Market-Data-Web-Services.aspx"
target="_self">XigniteOnDemand market data distribution
platform for rapid development on a robust,
high-performance, highly scalable architecture. At the same time,
we also built the
href="http://www.bgcantorondemand.com/"
target="_blank">BGCantor On-Demand
website and
tightly integrated it with the web services themselves. To help
manage the new on-demand business, we also deployed an
administrative portal for on-going management of customer
accounts. At the same time, on the sales and marketing front, we
worked together to find just the right usage-based pricing model
to drive strong revenue growth for BGCantor while also delivering
exceptional value for BGCantor's customers. Then we collaborated
on developing marketing collateral and sales tools.
As for showing you blooper videos of our
behind-the-scenes footage, I'm afraid I couldn't quite
convince Legal to sign off on that. Sorry. Maybe next
time.
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