The was plenty of market data cloud buzz at the 2010 SIFMA Technology Conference and Exhibition with NASDAQ and Xignite right in the center. Using the XigniteOnDemand Market Data Cloud Platform, NASDAQ plans to launch Data-on-Demand in the second half of 2010 to provide easy and flexible access to large amounts of detailed historical NASDAQ Level 1 trade and quote data for all U.S.-listed securities. Tick data is increasingly in demand for back testing of algorithmic trading strategies as the securities industry pushes the limits of high frequency trading.
Randall Hopkins, NASDAQ OMX's Senior Vice President of Global Data Products, is quoted in the press release as saying: "Today our customers spend a large amount on technology infrastructure, not the market data itself. With Data-on-Demand, we want to drastically cut data management costs by running the technology infrastructure on the cloud for our clients and delivering to them the data they need, when they need it, and how they need it."
NASDAQ discusses it's market data cloud initiative with Max Bowie
of Inside Market Data at the 2010 SIFMA Financial Services Technology Expo
Obtaining and collecting tick data can be onerous and time-consuming as firms are required to establish feeds and maintain large amounts of data on-hand. On-demand market data distribution gives applications a way to cherry pick the specific subset of data that the application needs with pinpoint accuracy. Instead of combing through very large data sets of historical tick data, developers will be able to program their applications to select very specific data sets and obtain them on-demand and process them instantly. Data-on-Demand will also allow clients to download large tick data subsets on a scheduled basis.