Customer Spotlight – StockTouch’s Groundbreaking Mobile App Powered Exclusively by Xignite Market Data
First Published Saturday, 15th October 2011 02:27 pm from Xand : pcurley
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/>Our Customer Spotlight series is
intended to showcase the interesting ways Xignite's clients are
using our financial market data web
services.
StockTouch
is an iPad/iPhone app that allows users to quickly understand in
a very visual way the overall state of the stock market, and then
drill down further to the individual stock level. StockTouch
includes a groundbreaking interface that brings together the
power of data visualization and Xignite's financial
market data. (Note StockTouch was also mentioned in last week's
Xignite blog post " href="http://xignite.web-services-blog.com/2011/10/the-3-phase-evolution-of-buy-side-mobile-apps/">The
3 Phase Evolution of Buy-side Mobile
Apps".)
Since its launch
in June of 2011 StockTouch has already developed quite a
following among both retail and professional investors alike.
When it was first introduced the app was immediately rated as
"New and Noteworthy" by Apple's iTune store. User comments have
been very favorable including this one from Twitter that captures
very nicely what people have been saying about
StockTouch:
title="StockTouchTweet"
src="http://cdn.xignite.com/blog/10_14_11/StockTouchTweet.PNG"
alt="" width="316" height="136" />
We
recently sat down with Jennifer Johnson, who is CEO of Visible
Market Inc., the firm responsible for StockTouch, to learn more
about this mobile unique app.
Q: How did you come up with the idea for
the StockTouch app?
A: We knew that we wanted
to do something in the financial services space. Looking at the
mobile apps already out there we felt that they did not really
take full advantage of the iPhone/iPad's touch interface or data
visualization abilities. We decided to build an app that would
act as a visual access point to the stock market.
Q: How long did it take to develop the
app?
A: Development was very
fast. We put together a basic demo in March of this year. Because
the initial feedback was so favorable we pushed ahead with a full
development effort. By late June we were able to launch the app
in the iTunes store.
Q: What is
it about StockTouch that appeals so much to your users?
A: I think the real
uniqueness of the StockTouch app is that it offers a broad
topography of the market which then allows the user to very
quickly focus in on what is important to them. The app's
intuitive touch interface and its data visualization abilities
work very well together to provide this type of top-down analysis
of dynamic market data.
Q: How
has your relationship with Xignite helped
StockTouch?
A: From the very beginning
we were able to establish a very productive partnership with
Xignite. There are 3 areas where I feel this relationship really
stands out:
-
Speed of
deployment - The ease of integrating Xignite's
market data web services allowed us to launch the StockTouch
mobile app in a matter of months.
-
One-stop shop - It is
reassuring to know that as we add different types of market data
to StockTouch we won't need to seek out another source of data,
since it is all available on Xignite's platform.
-
Focus - Perhaps the
biggest benefit of our partnership with Xignite and their web
services approach to market data has been the fact that we don't
have to spend valuable time building out and managing an entire
data management infrastructure. Instead, we can focus all of our
efforts on where we add value, which is in the areas of UI and
data visualization.
An example of
the value of this partnership was when we were about to launch
StockTouch. At the last minute we decided we needed to add stock
news to the app. All it took was a call to Xignite, some minor
development, and literally in a matter of days we were able to
launch with this key feature….
Q: What are your plans for the future of
StockTouch?
A: We are constantly adding
new features to StockTouch. Just this week, we released Version
1.3. This release adds new views such as Winners and Favorites,
and is compatible with Apple's new iCloud service. Looking to the
future we will give users the ability to add their own portfolios
to StockTouch. We also have plans to add more analytics to the
platform…
Click below to
view a short demo of the StockTouch mobile
app:
href="http://vimeo.com/26087817">stocktouch from
svanes on href="http://vimeo.com">Vimeo.
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