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StockTouch Mobile App's Groundbreaking Visualization

Xand : pcurley - 1st January 1970

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stocktouch screenOur Customer Spotlight series is intended to showcase the interesting ways Xignite's clients are using our financial market data web services.

StockTouch is an iPad/iPhone app that allows users to quickly understand in a very visual way the overall state of the stock market, and then drill down further to the individual stock level. StockTouch includes a groundbreaking interface that brings together the power of data visualization and Xignite's financial market data. (Note StockTouch was also mentioned in last week's Xignite blog post "The 3 Phase Evolution of Buy-side Mobile Apps".)

Since its launch in June of 2011 StockTouch has already developed quite a following among both retail and professional investors alike. When StockTouch was first introduced the mobile app was immediately rated as "New and Noteworthy" by Apple's iTune store. User comments have been very favorable including this one from Twitter that captures very nicely what people have been saying about StockTouch:

stocktouch tweet

We recently sat down with Jennifer Johnson, who is CEO of Visible Market Inc., the firm responsible for StockTouch, to learn more about this mobile unique app.

Q: How did you come up with the idea for the StockTouch app?

A: We knew that we wanted to do something in the financial services space. Looking at the mobile apps already out there we felt that they did not really take full advantage of the iPhone/iPad's touch interface or data visualization abilities. We decided to build an app that would act as a visual access point to the stock market.

Q: How long did it take to develop the Stocktouch app?

A: Development was very fast. We put together a basic demo of StockTouch in March of this year. Because the initial feedback was so favorable we pushed ahead with a full development effort. By late June we were able to launch StockTouch in the iTunes store.

Q: What is it about StockTouch that appeals so much to your users?

A: I think the real uniqueness of the StockTouch mobile app is that it offers a broad topography of the market which then allows the user to very quickly focus in on what is important to them. StockTouch's intuitive touch interface and its data visualization abilities work very well together to provide this type of top-down analysis of dynamic market data.

Q: How has your relationship with Xignite helped StockTouch?

A: From the very beginning we were able to establish a very productive partnership with Xignite. There are 3 areas where I feel this relationship really stands out:

  1. Speed of deployment - The ease of integrating Xignite's market data web services allowed us to launch the StockTouch mobile app in a matter of months.
  2. One-stop shop - It is reassuring to know that as we add different types of market data to StockTouch we won't need to seek out another source of data, since it is all available on Xignite's platform.
  3. Focus - Perhaps the biggest benefit of our partnership with Xignite, and their web services approach to market data, has been the fact that we don't have to spend valuable time building out and managing an entire data management infrastructure. Instead, we can focus all of our efforts on where we add value, which is in the areas of UI and data visualization.

A good example of the value of this partnership was when we were about to launch StockTouch. At the last minute we decided we needed to add stock news to the app. All it took was a call to Xignite, some minor development, and literally in a matter of days we were able to launch with this key feature….

Q: What are your plans for the future of StockTouch?

A: We are constantly adding new features to StockTouch. Just this week, we released Version 1.3. This release adds new views such as Winners and Favorites, and is compatible with Apple's new iCloud service. Looking to the future we will give users the ability to add their own portfolios to StockTouch. We also have plans to add more analytics to the platform…

Click below to view a short demo of the StockTouch mobile app:

stocktouch from svanes on Vimeo.

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