London: London Stock Exchange Group has signed a data licence agreement with Google to allow it to distribute real-time 'last trade price' data free of charge. Users of Google will, for the first time, be able to access London Stock Exchange and Borsa Italiana real-time trading data that was previously only available with a 15-minute delay.

The agreement is part of LSEG's on-going commitment to making core real-time data services as accessible as possible to retail investors around the world. Universally available, this free service on Google will give users who do not currently have access to real-time Group data, for the first time a selection of Level 1 trading data.

Commenting on today's announcement, Jarod Hillman, Head of Real-Time Data at LSEG said: "This partnership between LSEG and Google is great news for retail investors across the globe. For the first time Google users will have access to free, real-time last-trade prices, allowing them to make more informed investment decisions. LSEG is committed to making the Group's markets as accessible as possible to the retail investor. Previously, this data has only been available with a 15-minute delay so we are delighted that Google has chosen to licence our real-time offering".

Maxim Edelman, Strategic Partnerships at Google said: "Since the launch of Google Finance in 2006, we have worked hard to provide Google users with the best financial information. The addition of real-time quotes from the London Stock Exchange and Borsa Italiana will enable our users to better monitor market changes, manage their portfolios and track economic and financial developments in Europe."