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Saxo Bank launches

First Published 23rd January 2014

Saxo Bank moves into multi-asset online social trading with launch of new portal

Copenhagen ‒ A new online social trading community for investors,, has been revealed in beta by Saxo Bank in Copenhagen. The new portal aims to enable traders to share their trades with peers and transform trading into a social experience.

Saxo Bank's co-founders and co-CEOs Kim Fournais and Lars Seier Christensen said in a joint statement:
"We want to set free the peer-to-peer power of traders around the globe by enabling them to connect online with experienced and like-minded investors who are tired of input from salespeople from traditional banks."

Kim Fournais and Lars Seier Christensen believe it may be a game changer: "Having revolutionised online trading as a first mover in 1998, we now want to democratise access to trading and fund management by opening up the otherwise closed world of trading. We are now enabling investors to share their trades openly, interact with each other, post comments and strategies, discuss ideas, follow and copy each other. We believe that this may radically change how investors will go about trading FX, CFDs, options, futures, bonds and equities in the future, making trading a social experience.

"At the new, you can see what the best participating traders are doing with their own money in any asset class of your choice. We are deliberately only featuring real traders with real accounts trading their own money to ensure a social trading community of serious investors," Kim Fournais and Lars Seier Christensen added.

The new also features a range of content for traders, such as market news and views, data, insights and trade ideas from Saxo Bank's research teams and authors. A real-time trade stream will reveal the current market sentiment. Britain's ITV News correspondent Angus Walker has joined Saxo and will, along with former Bloomberg and BBC World anchor Owen Thomas, front the portal's on-demand TV channel by reporting from Saxo Bank's own trading floor.

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