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ayondo acquires Singapore fintech brand TradeHero

First Published 15th November 2016

Acquisiton of TradeHero's stock market simulation app expands ayondo's footprint in Singapore ahead of planned SGX listing.

Robert Lempka, ayondo Group

Robert Lempka, ayondo Group

Financial technology group ayondo has acquired the TradeHero brand, a Singapore investor education app that has been ranked the number one finance app in the Apple iOS app in 90 countries.

TradeHero, created by Dominic Morris and Dinesh Bhatia in 2012, is a gamified virtual investment network where users share real time insights and trade and compete to win real cash. With TradeHero, users can replicate the behavior of other successful app users as the app will notify followers when a so-called "Hero" has made a trade.

Robert Lempka, CEO of the ayondo Group, says: "For ayondo, mobile technology is a big part of the Group's strategy for expansion and growth. The TradeHero brand is extremely well established in Asia and was the missing piece in our product range."

Dominic Morris, co-founder of TradeHero and the new Head of Innovation for ayondo Group, adds: "ayondo and TradeHero share the same vision, that is to democratise the world of investing through easy-to-use disruptive technology and knowledge sharing."