London - Acuity Trading, the news analytics company, has appointed Brad Alexander as the new Vice President of Sales and announced a new office location in the City of London.
Alexander, former FX Consultant and Interim Manager, brings more than 30 years of sales and marketing experience to Acuity Trading. He will lead the Acuity Trading sales efforts in delivering sentiment-based products to the retail trading sector across the UK and EMEA region.
"Brad brings a strong track record of sales in the retail trading space, particularly in advanced technology tools. He comes with extensive relationships amongst the online brokerage community and has a wealth of retail trading experience himself," said Andrew Lane, CEO of Acuity Trading. "He is an important addition to the Acuity Trading team; his background and knowledge will contribute to our growth and sales success in the marketplace as we look to further expand our operations in the near future."
"I am excited to be joining the Acuity Trading team at such a pivotal time for the company and for the industry in general as it looks to adopt new products as a means to differentiate itself in a very competitive market," says Brad Alexander. "Acuity Trading has developed a really exciting portfolio of products which is gaining traction across the retail trading sector. The demand for innovative, easy-to-use products to help retail traders gain confidence and trade more successfully is poised to grow rapidly as brokers contend with ever-increasing competition."
Alexander's appointment coincides with the Company's move to new offices in the City of London. "Not only a practical solution, the new offices are strategically important too as we look at our growth strategy," says Lane. "Our location will enable us to strengthen our relationships with clients and attract new employees as we expand the sales team in the near future."