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OBOption introduces first online trading service tailored to Asian market

First Published 28th November 2011

OBOption launches first comprehensive binary options customized for Asian market

Online binary option broker has launched the first trading platform designed specifically for Asian markets, offering services in Mandarin, Bahasa Indonesian, Malaysian and English. has become the first broker to tailor its customer services and products to Asian traders.

With customer service centers across Asia, offers a dedicated Mandarin, Bahasa Indonesian, Malaysian or English language desk and personal account manager for all clients. Customer support is tailored to Asia with help available throughout local market hours. The platform will be totally web-based, which will enable trading via any computer wherever there is an Internet connection.

More than 60 assets can be traded worldwide, including currency and a full selection of individual stocks, futures, stock indices and commodities. also offers 'one touch' options and an 'option builder', which allows clients to customize their trading.

Deborah Horowitz, VP of Marketing at, said "Until now, traders in Asia have been an after-thought for binary options brokers. Our unique platform prioritizes their needs, providing a personal service and the vital tools to make trading convenient and easy. Across Asia, we are making sure that everyone, from first-time traders, to retail and institutional clients is able to trade with confidence whenever and wherever they wish."