Nasdaq OMX launches Media Intelligence
First Published 17th May 2012
Nasdaq OMX announces real-time media monitoring and analysis
NASDAQ OMX Corporate Solutions has launched Media Intelligence, a SaaS (software-as-a-service) platform providing real-time media monitoring and analysis across the media spectrum of print, online, broadcast and social media.
Media Intelligence is part of NASDAQ OMX Corporate Solutions, its primary offerings include:
- Real-Time Media Monitoring and Evaluation - Provides media insights and intelligence across print, online, broadcast and social media outlets so communications professionals can rapidly identify trends.
- Tonality - Automatically analyzes the tone of each article using Advanced Natural Language Processes.
- Engagement and Influencer Identification - Allows communications professionals to engage tweeters directly from within the Media Intelligence platform and quickly identify influential users through integrated displays of Klout and PeerIndex social metrics.
- Business Intelligence - Advanced analytics offering media statistics (traditional and social), geographical insights and dynamic charts that drill down to the underlying data.
An integral component of Media Intelligence is the integration of Critical Mention, a real-time broadcast monitoring service. The addition of Critical Mention allows Media Intelligence customers to view relevant TV and radio coverage, edit clips on-screen, share coverage with colleagues and download video. By incorporating television and radio intelligence from Critical Mention, Media Intelligence now offers monitoring and analytics of more than 50,000 online news outlets, three million social media sources, 1,000 broadcast outlets and print media from more than 80 countries.
Demetrios Skalkotos, Senior Vice President, NASDAQ OMX Corporate Solutions: "At NASDAQ OMX Corporate Solutions, we recognize that news no longer knows traditional boundaries between social, online, broadcast and print, and the convergence of traditional and social media has fueled the demand for an integrated, comprehensive analytics solution. The Corporate Solutions business has always been dedicated to meeting the changing needs of our customers with relevant, innovative solutions. We are excited to add Media Intelligence to our suite of services and help PR and IR professionals respond more quickly and effectively to protect and promote the reputation of their brand."