With an established business in both North America and Asia Activ Financial have now set their sights on Europe, and have invested heavily in both staff and infrastructure as they gear up for their push into Europe. Activ President Frank Piasecki is joined by colleagues Mike Dunne and new EMEA Managing Director, David Hann, to outline the related challenges presented by modern market structure, and exactly what these new maket dynamics mean for market participants. Piasecki, Hann and Dunn discuss the need for firms to achieve global market reach whilst keeping a lid on infrastructure costs.